hopcode is inspired by friendships, wonderful international experiences, and many lifelong memories.
Since starting out as a father-son beer project blending U.S. and traditional German brewing styles, hopcode has evolved into a brand with the pursuit of bringing like-minded individuals from a variety of creative fields together to support,
integrate, and produce projects in the communities in which we find ourselves in. We do so by giving ourselves imaginative freedom and building on our passions in fields like beer, food, urban design, art, and music.
Ideas that become reality will be displayed as a part of our Playground Project.
We stand for a community based on creative and supportive collaborations.
I want hopcode to embody me and my experiences. That means, in many ways, a blend of German and American culture.
Friends & Collaborators
Visual artist & music producer, marketing pro
Photographer, Instagram expert, great beer drinking companion
Gustavo O'Connell (Tavo)
Music & radio lover, urban art project coordinator, fellow beer enthusiast
UI/UX Strategist & Graphic Designer
I draw a lot of my inspiration from some incredible years I was lucky to spend studying and living in the United States - a place so special and for me full of amazing memories and dear friends. Attending the Colorado Rocky Mountain School nestled
in the beautiful Roaring Fork Valley first introduced me to what it means to be part of a supportive community, explore skills broadly, and build on my passions attentively. I think of that place as an influential turning point in my life I never
dreamt of until I was there. After finishing school in Colorado in 2015, my path led me to the city of Seattle, WA where I attended the University of Washington. I spent my time in Seattle studying a major called Community, Environment, and Planning
(CEP) in combination with a minor in Entrepreneurship. CEP falls into the field of Urban Design & Planning, which opened a world to me of exploring how local communities influence cities and how, for example, urban art projects directly increase the
livability of neighborhoods. Combined with the more business-oriented minor in Entrepreneurship, I often thought about the impact companies can have on their local communities. For my capstone project, I explored how independent breweries create
local change in their neighborhoods and create a community based social gathering space.
Throughout my college career I had the chance to spend a good amount of time in the awesome town of Burlington, VT. By many, Vermont is considered to birthplace of the modern craft beer movement. Regardless of history, it was certainly the birthplace
of my love for independently, beautifully crafted beer. Experiences breweries like Fiddlehead Brewing, The Alchemist, and Foam Brewers showed my how greatly beer can be utilized to create a culture around shared passions and evoke joy.
Jumping forward in time to when I am writing this text, more than ever, I realize how much I want hopcode to be a platform for my insights to intersect with my passions and those of my friends. In fact, I'll have a beer to that!